Catenary Solutions

Catenary Solutions specialises in connecting technologies and markets to give a successful and profitable outcome.

Combining deep technical knowledge with sound strategic marketing perspective and passion, Catenary Solutions works with companies to deliver added value in technology product commercialisation.

Case Studies

Representing over 15 years of experience of taking technology products to market, Catenary Solutions is ideally placed to assist with your technology marketing requirements. Some examples of previous experience and Catenary projects are listed below:

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QinetiQ plc

Commercialisation of semiconductor products, market needs analysis, product definition, technical market research and analysis, due diligence, intellectual property analysis, marketing communications, event exhibit management, EU and other government funding.

 

Xennia Technology Ltd →

Commercialisation of digital printing products, product portfolio definition, product lifecycle management, product branding, brand strategy (personality definition and positioning), technical marketing content creation and copywriting, website creation and marketing, search engine optimisation, social media marketing, email marketing, technical market research and analysis, due diligence, intellectual property analysis, event exhibit management, brand advocacy & thought leadership, marketing communications, media relations, press release copywriting, global distribution channel creation and management, EU and other government funding. 

 

Sensient Technologies SA→

Brand strategy (personality definition and positioning), product portfolio definition, product lifecycle management, product branding, event exhibit management, brand advocacy & thought leadership, marketing communications, press release copywriting.

 

Mexar Ltd →

Brand strategy (personality definition and positioning), company and product logo development. Website concept, outline and design, implementation and SEO. Product label design.

 

Multi-national raw materials supplier

This supplier had developed a new raw material class, and wanted to know how it would be received by the inkjet ink industry. The project involved primary research with industry contacts to determine both technical and market viewpoints on the product if introduced into the marketplace. This was followed by a presentation to the management of the supplier detailing the conclusions and recommendations from the study.

 

US Flooring Company

This company wanted to deploy digital printing technology for flooring production and wanted to understand it better. The work consistent of a detailed presentation on technology to their senior management and then ongoing advice on choice of solution for implementation in their factories.

 

Machine Component supplier

This company wanted to understand the technology & market landscape of the inkjet industry across several applications in order to understand the potential for its products. The project included primary research with a wide range of industry contacts and a presentation of the conclusions and recommendations with follow up including introductions to key industry players.

For further details or to request a meeting, please contact us.

Catenary Solutions Limited, Tile Barn, Manor Farm, Milton Road, Impington, Cambridge, CB24 9NG, UK. Registered in England No. 09759856. VAT No. GB 226 3207 36.